advertising allowance
 

* 1.a discount given to a retailer by a supplier whose brand or product is featured in the store's newspaper, television or radio advertising or in catalogs, flyers or similar promotional pieces. See Allowances Discounts

English Related Words* a grain of allowance

* above-the-line advertising

* advertising

* advertising agency

* advertising agent

* advertising allocation

* advertising appropriation

* advertising association

* advertising body copy

* advertising body type

* advertising budget

* advertising budget determination

* advertising bursts

* advertising campaign

* advertising caption text